Dixons Carphone Ireland has today reported a 10% increase in sales over the key Christmas period. 

It said that sales on Black Friday alone increased by 48%, with premium mobile phone handsets like Samsung and Huawei attracting huge demand over the Christmas period.

The company, which trades as Currys PC World and Carphone Warehouse here, also reported increased market share across all categories ranging from TVs, computing, mobile phones and white goods.

It said the most popular items over the Christmas period were Smart Home devices, 55 to 65-inch premium 4K TVs, HP laptops, smart fitness, gaming laptops, Samsung tablets, Apple Airpods, and 32-inch Smart TVs.  

Mark Delaney, Managing Director of Dixons Carphone Ireland, said the company's investment in its online presence has brought class leading innovation to its customers.

The company's UK parent group - Dixons Carphone - said it had made good early progress implementing its new strategy, reporting a small rise in underlying revenue in the key Christmas period and maintaining its profit guidance for the full year. 

The group launched a new strategy last December when it slumped to a £440m first-half loss and cut its dividend. 

It has been hurt by tougher conditions in the mobile phone market as customers keep their handsets for longer. 

It said today that group like-for-like revenue rose 1% in the 10 weeks to January 5 - compared to analysts' average forecast for a flat outcome. 

In its UK & Ireland business electricals like-for-like sales rose 2% but mobile sales on the same basis fell 7%, reflecting a continued decline in the postpay market. 

The group also trades as Elkjøp, Elgiganten and Gigantti in Nordic countries and Kotsovolos in Greece. Like-for-like sales rose 3% in the Nordics and jumped 19% in Greece. 

The group said it was keeping its guidance for a 2018-19 underlying pretax profit of around £300m, down from £382m made in 2017-18.

Sky News reported yesterday that activist investor Elliott Advisors was exploring plans to buy a "big stake" in the firm, and might want it to sell its overseas businesses.