Aldi Ireland has enjoyed its best-ever Christmas trading period with sales up 10% during the week before Christmas, on the previous year.

Aldi welcomed over 350,000 more shoppers through their doors in the run up to Christmas.

The retailer said its strong sales performance was driven by a surge in demand for its premium Specially Selected range, which grew by 40% year on year.

During December customers purchased over 150,000 bottles of prosecco at Aldi, in addition to 500,000 mince pies, 9 million Irish brussel sprouts and over 170 tonnes of Irish carrots. 

Giles Hurley, CEO of Aldi UK and Ireland, said Irish shoppers shunned more expensive food retailers and visited its stores in record numbers.

"A key factor behind our record performance was the collective commitment, energy and enthusiasm of all our colleagues, and I want to thank them for all their hard work at this exceptionally busy time," he said.

Aldi customers and staff contributed an additional 20,000 meals to charities through its ‘Food for Good’ Christmas appeal in partnership with FoodCloud, he said.