Some of the biggest gambling companies operating in the UK have agreed to stop advertising during live sports broadcasts such as football matches, the BBC said today. 

The Remote Gambling Association, an industry lobby group whose members include William Hill, Paddy Power Betfair and Ladbrokes, has voluntarily agreed to stop the adverts, according to the BBC. 

Anti-gambling campaigners and some politicians have voiced concerns about the volume of betting ads on television.

Shares in Paddy Power Betfair were lower in Dublin trade this morning.