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Superdry blames weather and forex for profit warning

Superdry has blamed a hit to sales from unseasonably hot weather and rising foreign exchange costs for the profit warning
Superdry has blamed a hit to sales from unseasonably hot weather and rising foreign exchange costs for the profit warning

British fashion group Superdry has warned that its 2018-19 profit could be as much as 17% below current expectations.

Superdry blamed a hit to sales from unseasonably hot weather and rising foreign exchange costs for the profit warning. 

The firm said weak demand for autumn/winter product in the UK, continental Europe and the east coast of the US, combined with challenges facing some of the trading partners it supplies, would adversely impact 2018-19 profit by around £10m. 

It also said foreign exchange hedging mechanisms had not provided the same degree of protection as expected. This would lead to around £8m in additional foreign exchange costs.

Before today's update analysts' average forecast for 2018-19 pretax profit was £109.5m, according to Refinitiv data, up from £97m made in 2017-18. 

Superdry forecast "mid-single digit" global brand revenue growth for its first half period and "low to mid-single digit" statutory revenue growth. 

Shares in the firm are down 47% so far this year.