Harry Potter publisher Bloomsbury Publishing today reported its highest annual revenue since 2007, when the last of the seven-part original series written by JK Rowling was published.
The company's shares rose to a 10-year high as a result, gaining over 7%.
Nearly 21 years after its debut, the Harry Potter series continued to drive sales for Bloomsbury, with special editions of the boy wizard's adventures boosting demand.
In addition, the success of titles such as Tom Kerridge's "Lose Weight For Good" and Sarah J Maas' "A Court of Wings and Ruin" also helped drive sales.
Bloomsbury said its revenue rose 13.3% to £161.5m in the year ended February 28, surpassing the £150m in revenue it reported in 2007.
Full-year pretax profit rose 10% to £13.2m.
Harry Potter sales jumped 31%, helped by special editions of "Harry Potter and the Philosopher's Stone", "Harry Potter and the Prisoner of Azkaban" and "Fantastic Beasts and Where to Find Them".
This helped boost revenue at Bloomsbury children's publishing division by 24% to £69.2m. Excluding Harry Potter, sales grew by 14% in the division.
