Vodafone has agreed to pay $21.8 billion to buy Liberty Global's assets in Germany and eastern Europe to take on rivals with a broader range of superfast cable TV, broadband and mobile services.
The world's second-largest mobile operator struck a deal with US cable pioneer John Malone's Liberty after years of on-off talks to become a pan-European leader able to challenge the dominance of former monopolies such as Deutsche Telekom.
The biggest German provider swiftly emphasised its previously stated opposition to the deal and Vodafone is likely to face a lengthy regulatory review in Brussels.
The companies have pencilled in a mid-2019 completion date for a combination that also includes the Czech Republic, Hungary and Romania.
The deal puts Vodafone back on the front foot in its European heartlands, where it is battling to be one of the few players with the scale to provide the full range of entertainment and communications services that consumers want.
That trend also explains why Liberty is willing to exit such markets where it does not own the full range of services including mobile.
Here in Ireland, Liberty owns Virgin Media.
"This transaction will create the first truly converged pan-European champion of competition," Vodafone's Chief Executive Vittorio Colao told reporters.
"It is also a transformative combination for Vodafone, we will become the leading next-generation network owner in Europe, serving the largest number of mobile customers and households across the EU."
Vodafone's shares were trading up 1.4% at 210.3 pence in early trade today.
The move marks Vodafone's biggest deal since it exited the United States in 2014.
Liberty will remain in Britain, Ireland, Switzerland, Belgium, Poland and Slovakia.
Analysts have speculated that the two companies could do a similar deal in Britain, where Liberty own cable group Virgin Media, but Mr Colao said that was not on the agenda.
"Virgin is not on the agenda for the time being," he said. "We are very happy with the current solution of both reselling BT's lines and working with CityFibre."
Vodafone said combining the companies' operations would generate cost savings of about $632.80 million a year before integration costs by the fifth year after the deal completes.
It will target revenue synergies of more than $1.8 billion by cross-selling multiple services to the combined customer base.
A break fee of €250m will be payable to the British company, in certain circumstances, if the deal does not complete.
The two companies, which already have a joint venture in the Netherlands that is excluded from the deal, restarted talks in February.