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Statoil to rebrand as Equinor in green energy push

Statoil said it plans to change its name to Equinor
Statoil said it plans to change its name to Equinor

Norway's Statoil plans to change its name to Equinor, reflecting its commitment to become a broad energy company rather than one focused only on oil. 

Statoil presented the switch as a way to show its determination to develop investments in renewable energy. 

Equinor is a combination of "equi", the starting point for words like equal, equality and equilibrium, and "nor" for Norway, the company said. 

"Reflecting on the global energy transition and how we are developing as a broad energy company, it has become natural to change our name," Statoil chief executive Eldar Saetre said in a statement. 

Rebranding would cost up to 250 million Norwegian crowns ($32.5m), he said. 

Statoil, which is headquartered in the port city and oil industry hub of Stavanger, has come to symbolise Norway's rise in the past half-century to one of the world's richest nations. 

The proposal will be put to the annual general meeting on May 15, but Statoil said it already had the backing of the Norwegian state, which has a 67% stake in the company. 

"The decision reflects that Statoil is developing itself into a broad energy company in line with global developments in the energy sector," Oil and Energy Minister Terje Soeviknes told Reuters. 

Statoil said it expects to invest 15-20% of capital spending by 2030 in what it calls new energy solutions, up from about 5% last year. 

Saetre declined to say how much Statoil was planning to spend on renewables in 2018.

The company has said previously that spending for renewable and low-carbon solutions are expected to total $500-$750m from 2017 to 2020 and $750m to $1.5 billion for the 2020-2025 period.  

Statoil developed the world's first floating offshore wind park off Scotland and is looking to install others off countries including the US and Japan.