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Handbag maker Mulberry posts flat first half group revenues

Mulberry's retail sales reached £56.6m in the six months to the end of September - an increase of 2%
Mulberry's retail sales reached £56.6m in the six months to the end of September - an increase of 2%

Britain's Mulberry, known for its classic leather handbags, posted a 2% rise in retail sales in the first half of its fiscal year and flat total revenues, at a time when it is making a greater push into Asia. 

The company has lowered prices over the past two years to go back to its roots as an "affordable luxury" label, after an ill-fated attempt to go more upmarket.

It is also developing its business in Japan. 

Mulberry's retail sales reached £56.6m in the six months to the end of September, up 2% from the same time in 2016. 

They were down 1%, however, on a like-for-like basis, which compares stores that have been trading for a year or more. 

Total revenues, including from wholesale distribution, were broadly unchanged from a year earlier while the group posted a pre-tax loss of £609,000 compared to a £515,000 loss a year earlier.