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Trinity Mirror sees better ad market in third quarter

Trinity Mirror is in talks to buy rival titles from Northern & Shell
Trinity Mirror is in talks to buy rival titles from Northern & Shell

Trinity Mirror, publisher of the Daily Mirror tabloid, said today it was seeing signs of stronger demand for advertising in its national titles as a decline in like-for-like revenue improved slightly in the last quarter. 

The company, which is in talks to buy rival titles from Northern & Shell, said group like-for-like revenue fell 8% in the third quarter.

This was an improvement on the 9% decline in the first half. 

"We are experiencing improving trends in nationally sourced print advertising revenues, though local advertising, particularly classified remain challenging and volatile," the company said.