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Online fashion company Boohoo.com raises sales forecast

Boohoo said its first-quarter revenue rose 106% to £120.1m
Boohoo said its first-quarter revenue rose 106% to £120.1m

Online fashion retailer Boohoo.com today nudged its full-year sales forecast upwards after a doubling in first-quarter sales on the back of strong demand across all its businesses. 

The UK company sells own-brand clothing, shoes and accessories online to a core market of 16-24-year-olds.

It said it expected group revenue for the year to February 2018 to grow by 60%, compared with an earlier forecast of 50% growth. 

Boohoo also said it would raise £50m via a share placing to pay for expanding its warehouse capacity and maintain a strong cash balance. 

Boohoo and online rivals such as ASOS are winning market share from traditional retailers, benefiting from the increasing popularity of smartphone e-commerce and their extensive use of social media. 

The company, whose brands include PrettyLittleThing and Nasty Gal, said first-quarter revenue rose 106% to £120.1m. 

Boohoo made a pretax profit of £30.9m in the year to February 28. 

The company's shares are up nearly threefold over the past year, according to Thomson Reuters data.