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C&C and AB InBev agree new UK distribution and manufacturing partnership

C&C's CEO Stephen Glancey welcomes the company's new deal witth AB InBev
C&C's CEO Stephen Glancey welcomes the company's new deal witth AB InBev

Drinks group C&C has agreed a new UK distribution and manufacturing partnership with AB InBev UK Limited.

Under the terms of the new distribution deal, AB InBev will be responsible for the sale and trade marketing of C&C's cider portfolio - including Magners, Chaplin & Corks and Blackthorn - in England, Wales, the Channel Islands and the Isle of Man.

C&C said its existing contract brewing arrangements with AB InBev have been renewed and extended.

Ths will see C&C continuing to brew, keg, bottle and can certain AB InBev products, including Stella Artois, at C&C's Wellpark Brewery in Glasgow.

C&C's chief executive Stephen Glancey said the deals leverage the manufacturing, distribution and portfolio strengths of the company's two businesses in its core markets in the UK and Ireland. 

"We are excited by the increased opportunities from combining Magners and our other cider brands with AB InBev's leading portfolio of beers, marketing expertise and distribution capability," Mr Glancey stated.

"Magners Original transformed cider-drinking 10 years ago and this rich heritage is resonating with consumers again as the brand is firmly back in volume growth. We are confident that it will flourish further within the enhanced platform that our expanded partnership with AB InBev will bring," he added.