Retailers around the country today took part in the one-day sales event known as Black Friday.
Sales were predicted to be 68% higher today when compared to a normal Friday, with more than €100m expected to be spent during the day.
Black Friday is traditionally a US sales event, coming after Thanksgiving and marking the start of the Christmas shopping period.
However the concept has become a fixture in Ireland in recent years after being adopted by retailers who sought to drum up activity following the crash.
Irish shoppers are expected to spend €100m on deals this year, with many consumers having reduced their spending in recent weeks in anticipation of the discounts they would get today.
But it is not all positive for retailers, with many likely to lose out to British rivals thanks to the weaker pound, and others not in a position to take advantage of the ever increasing spend online.
Retail Excellence Ireland has also warned of the pressure Black Friday puts on smaller shops as they try to compete with the discounts being offered by the country's bigger chains.
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