British bookmaker William Hill Plc said it expects full year operating profit to be at the higher end of its forecast, as its online business improved after a poor first half.
The company, which pulled the plug on merger talks with Canadian online gambling company Amaya in October, said it expects full-year operating profit to be at the top end of its forecast of £260-280m.
Even at the top end, operating profit would be lower than £291.4m reported for 2015.
The company said online net revenue rose 4% for the period from June 29 to October 25, after contracting 3%in the first half of the year.
The company said today it had identified £30m of cost savings on an annual basis and that it would implement these by 2017.
William Hill had said in July that it needed to do more to fix its online business after it posted a 16% slide in first-half operating profit.
Betting companies are facing tighter regulation and higher taxes in countries such as Britain and are having to adapt to an environment in which younger and more tech-savvy gamblers are increasingly betting online.
The bookmaker, set to lose its market leadership in the latest round of industry consolidation, turned down an approach from smaller online rival 888 Group and casino operator Rank in July.
