skip to main content

Retailer Ted Baker revenue up as online sales jump

Ted Baker has not seen any 'discernible impact' on consumer spending after the Brexit vote
Ted Baker has not seen any 'discernible impact' on consumer spending after the Brexit vote

British apparel company Ted Baker said revenue rose 14.4% for the 28 weeks ended August 13, driven by online growth and strong retail sales back home and the rest of Europe. 

The company has not seen any "discernible impact" on consumer spending from the UK's vote to leave the European Union, its chief operating officer Lindsay Page told Reuters. 

The retailer, which trades through 470 stores and concessions globally, said revenue rose to £259.5m during the reporting period from £226.8m a year earlier. 

UK and Europe retail sales rose 8.5% to £131.2m, while online sales jumped 29.7% to £29.7m. 

The company, which opened its first store in Glasgow in 1988, sells dresses, suits and shirts, often sporting quirky details such as flowery collars and polka-dotted sleeves, helping it stand out from rivals in Britain and, increasingly, overseas. 

Ted Baker has adopted multiple routes to reach target audience including retail, wholesale, licensing and online.
 

This has helped it outperform, despite volatile trading conditions in recent weeks, analysts said.