Telecoms and media company eir has announced a number of changes to its organisational structure, which it says is aimed at ensuring “an optimal structure to serve our customers and compete effectively”.

The firm’s existing small business segment will be integrated into the consumer division to create a new consolidated division, which will be led by Jon Florsheim – eir’s new Chief Commercial Officer.

Eir said the new structure “allows the company to intensify its focus on the Enterprise and Government segments”, which will continue to be led by Managing Director of eir Business Bill Archer.

Meanwhile, the creation of a single unified open eir division will incorporate the existing networks and wholesale divisions.

This new division will be led by Carolan Lennon, who has been appointed to the newly created role of Managing Director open eir.

Separately, eir has appointed former Tesco marketing director Henry Dummer as its Group Marketing Director, Consumer and Business.

He will head up a new centralised marketing function that covers the consumer, small business and large business segments.

Commenting on the changes, eir CEO Richard Moat said: “The decision to realign the Small Business segment with our Consumer segment allows us to put greater focus on our customers, improve our customer service, simplify our structures and consolidate two segments with clear synergies.

“We are bringing together our Wholesale and Network divisions and remain focused on delivering high-speed broadband and data services across rural Ireland.”