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Unilever to buy US-based Seventh Generation

Unilever is trying to put environmental concerns at the forefront of its business
Unilever is trying to put environmental concerns at the forefront of its business

Unilever said it will buy Seventh Generation, a US-based maker of "green" home and personal care goods, its latest deal aimed at boosting the faster-growing part of its business. 

Vermont-based Seventh Generation's products include recycled tissues, organic tampons and washing up liquid with plant-based ingredients. 

Its focus on sustainability echoes that of Unilever, which has tried to put environmental concerns at the forefront of its business. 

Unilever has said its more sustainably minded brands, such as Dove soap and Ben & Jerry's ice cream, outperform its other brands, which range from Lipton tea to Knorr soups. 

In recent years, the company has divested slow-growing food brands and acquired higher-margin, higher-growth skincare and personal care brands. 

Financial terms of today's deal were not disclosed, though Unilever said Seventh Generation had a 2015 turnover of more than $200m, having seen double-digit compounded annual growth over the last ten years. 

nilever announced deals for Dollar Shave Club in July and Blueair air purifiers in August, following purchases skincare brands including Murad and Dermalogica.