Guinness sales both on the island of Ireland and globally grew by 4% in the year to 30 June, according to interim results from Diageo.
The drinks group said the strong growth was driven by the “continued successful innovations launched through 'The Brewers Project'”.
Of these, Hop House 13 Lager has stood out, now holding almost 3% of the lager market in Ireland, while the on-trade market share of Guinness brands now stands at 34.6%.
Meanwhile, in Nigeria Guinness net sales grew 3% driven by the success of the 'Made of Black' campaign.
The results also show sales of Diageo’s liqueur brands grew by 3% off the back of strong growth by Baileys in the UK, as well as in continental Europe.
However, on the island of Ireland net spirit sales fell 1% in the last 12 months, while other Diageo beer brands declined by 4%.
Overall Diageo said its strong performance in the last year was helped by comprehensive marketing campaign that incorporated big sporting events, music festivals, and other occasions.
