Alan Greene has been elected President of the Society of the Irish Motor Industry (SIMI), the representative body covering all sectors of the Irish motor industry.
From Dublin, Mr Greene is Commercial Analytics Manager with Origo, a specialist distribution company whose product portfolio includes automotive components.
Mr Greene said that his term in office will be strongly focused on road safety, building on the work of his predecessors.
He made his comments at SIMI's AGM in Naas, Co Kildare today.
"Vehicle sales are showing strong recovery particularly in the new car registration statistics but not all sectors of the industry are experiencing the same rate of improvement," he told the AGM.
"While we are seeing business growth at present, members also need to remain cautious and not get carried away as there are also significant challenges even in a growing market," he cautioned.
On the issue of the condition of cars on the country's roads, Mr Greene said that the ability to register used cars in Ireland that have been written off and removed from service in their original country because they are not safe for use on the roads, is "scandalous".
In such cases the EU recognises that member states have a right to require such vehicles to undergo a roadworthiness test in advance of registration, and the new SIMI President said the association is calling for implementation of such a system without further delay.