GameAccount Network, the gaming software firm headed by Dermot Smurfit Junior, has signed a multi-year agreement with an unnamed “major” US casino operator to provide simulated gaming services.
GAN said the new client is “the operator of a major established casino property generating in excess of $500m (€446m) in gross gaming revenues annually”.
According to GAN, the new addition is now the tenth major US casino operator to nominate it and its Simulated Gaming software as the preferred model for launching online.
The firm has been providing simulated gaming software to the social casino gaming market since the beginning of 2014.
The software will be operated by GameSTACK internet gaming system deployed in Las Vegas Nevada and is expected to go live across web and mobile in later this year.
GAN’s simulated gaming is an internet gaming service designed specifically for land-based US casinos, offering a gaming-as-entertainment consumer website and mobile apps that include over 200 casino slot and table games.
GAN CEO Dermot Smurfit said the casino with which GAN has completed the deal “will be disclosed following completion of the regulatory approval process, a necessary feature of the highly regulated environment GAN’s clients operate within”.
According to GAN, its simulated gaming monetises internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user of $2.75 in 2014 and $2.82 in H1 2015, as against an original estimate of $0.60.
Casino operators in the US report that up to 50% of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook, a market that is estimated to be worth $3.3bn (€2.95bn) annually.
