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Denmark's Pandora plans 200-300 new stores a year

Danish jewellery maker and retailer Pandora's sales jumped by 40% last year
Danish jewellery maker and retailer Pandora's sales jumped by 40% last year

Danish jewellery maker and retailer Pandora said it plans to add between 200 and 300 stores a year between 2016 and 2018 after sales jumped by 40% last year. 

Pandora said preliminary calculations showed revenue of 16.7 billion Danish crowns ($2.42 billion) in 2015, a little higher than the average of analysts' expectations of 16.18 billion, Thomson Reuters data showed. 

Pandora opened 375 stores in 2015 and now has 1,600 stores globally. 

In coming years around 60% of the new stores will be opened in Europe, 20% in the Americas and 20% in the Asia-Pacific region, the company said in a statement before its capital markets day in Thailand, where its products are made. 

By investing around 1.8 billion crowns from 2015-2019, the company expects to double the current production capacity of its factories in Thailand. 

Pandora competes with companies such as Signet Jewelers and to some extent with Tiffany & Co. It employs more than 15,000 people worldwide, some 10,400 of them in Gemopolis, Thailand.