ITV said the initial outlook for 2016 was encouraging after the broadcaster's net advertising revenue grew broadly in line with consensus in the third quarter, helped by the Rugby World Cup. 

In a trading update, ITV said advertising revenue from its family of channels was up 6% in the nine months to the end of September.

It said the key measurement would be up by at least 5% in the full year, outperforming the overall market..

"As we expected, share of viewing has improved in the second half driven by strong performances in daytime, the soaps and the Rugby World Cup, and continuing this trend remains a key focus for the business," the company's chief executive Adam Crozier said.

The company also said it was strengthening its broadcast business with the proposed acquisition of the television assets of UTV Media.