Avonmore, Brennans bread and Tayto all make the top five brands in Ireland, indicating the level of loyalty consumers have to the country's biggest household names.
The latest edition of the Checkout Top 100 Brands, produced by Checkout magazine in association with Nielsen, shows that Coca-Cola continues in the top spot for the the 11th year in a row.
But Avonmore is second, Brennans bread is third and Tayto is fifth in the survey.
The Checkout Top 100 Brands survey is based on branded value sales across the Irish grocery sector. Nielsen measures the sales performance of over 6,500 brands from over 200 product classes in compiling the report.
Today's survey also shows other Irish brands making headway in this year’s list include Jacob’s (9th), Club soft drinks (13th), Irish Pride (14th), Dairygold (15th ) and Pat the Baker (22nd).
Other big movers in the Top 100 Brands report are Wrigley’s Extra (10th), which rises one place to enter the top ten for the first time.
Kinder moves up six places to 29th; Keelings is up nine places to 45th; Weetabix rises five places to 51st; Andrex is up eight places to 56th; Cully & Sully, moves up eleven places to 69th while M&Ms is up 13 places to 86th.
Other Irish companies such as Flahavan’s (52nd), MiWadi (59th) and Brady Family ham (61st) are achieving their highest ever position in this year’s chart. The report also reveals that Lyons Tea comes one place ahead of Barry's in the tea stakes.
"It’s never been as competitive in the Irish grocery landscape, and Ireland’s biggest brands have risen to the challenge,” Stephen Wynne-Jones, Editor of Checkout said.
"While Irish shoppers are largely creatures of habit, this year’s Top 100 indicates that consumers are willing to switch, provided their quality and value expectations are met," he added.
Checkout Top 100 Brands 2015 - the Top 20
2. Avonmore Milk
4. Cadbury Dairy Milk
14. Irish Pride
20. Red Bull