Online based food delivery service, Deliveroo, has officially launched in Dublin, with plans to create more than 50 jobs.

The website allows users to order food from local restaurants around the city, which will be delivered to them in an average of 32 minutes.

Irish entrepreneur Dylan Collins, is among a group of investors who recently injected €22 million in second round funding into the firm, bringing to €25 million the total amount raised by the company.

Mr Collins said he had invested in the firm through his venture capital firm, Hoxton Ventures, because he is a food nerd and because the Deliveroo team is one which is capable of building a world class company.

Deliveroo is different from other online food delivery services in that it employs its own drivers and online logistics platform to deliver food from higher end restaurants.

The service will be available in Dublin 2, 4 and 6 initially, but the business is planning to expand it further.

The firm has recruited account managers, customers service agents and logistics managers from established technology companies like Amazon, Hailo and the Dublin Web Summit to run its Irish operation. 

25 drivers have already been recruited to deliver the food from the more than 40  participating restaurants, including Carluccio’s, Little Ass Burrito Bar and Unicorn.

The company plans to recruit a further 25 as its roll out continues.

Deliveroo will only deliver to addresses within 2.4km or eight minutes of the participating restaurants, in order to ensure quality is maintained.

The company already has 1,000 outlets in the UK on its books and Dublin is the first location outside of Britain that it is expanding into.

A soft launch is already under way in Paris and Berlin will follow shortly.

Deliveroo charges the user a flat fee of €3 per order, while the participating restaurants pay it 30% commission per order.