Heinz and Kraft will merge to become North America's third largest food and beverage company, the two US food giants said in a joint statement today.
Heinz's current shareholders will have a 51% stake in the new Kraft Heinz Company, with the rest to be held by Kraft's shareholders, the statement said.
Heinz's controlling shareholders, US billionaire Warren Buffet and 3G Capital of Brazil, will reinvest $10 billion in the new group.
This will make it possible to offer Kraft shareholders a special dividend of $16.50 along with their 49% stake in the new company, the statement said.
The makers of Heinz ketchup are banking on "significant synergy opportunities with a strong platform for organic growth in North America, as well as global expansion, by combining Kraft's brands with Heinz's international platform," it said.
The merged company expects to pull in revenues of about $28 billion, it said, noting that it will boast eight brands that earn more than $1 billion each and five in the $500m to $1 billion range.
