Swiss International Air Lines has chosen Irish firm Datalex as its strategic technology partner.
Datalex offers a software platform which airlines can use to sell seats and other ancillary services. Existing clients include Aer Lingus, Virgin Atlantic and Delta.
Swiss International Air Lines – more often known simply as Swiss – is the flag carrier for Switzerland and is part of the Lufthansa Group.
Head of revenue management business solutions at Swiss, Patrick Graf, said the partnership would help them “deliver more dynamic and tailored offers to our customers".