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H&M's December sales stronger than expected

December was the ninth consecutive month that H&M reached sales above analysts' expectations
December was the ninth consecutive month that H&M reached sales above analysts' expectations

Hennes & Mauritz, the world's second-biggest fashion retailer, today posted forecast-beating sales in December.

Today's figures extended what has been a strong run for the Swedish company into a new fiscal year. 

December was the ninth consecutive month that H&M, which is benefiting from a recovering US economy, reached sales clearly or slightly above analysts' expectations in Reuters polls. 

The company, which lags Zara owner Inditex in annual sales, said today its sales rose 15% year on year in December, above a 13% increase expected by analysts. 

December is the first month of the company's fiscal first quarter. It will unveil detailed earnings for 2013/2014 on January 28.