Co Clare based e-commerce technology company Magico is to double its workforce in Ennis. The 12 new jobs are in software development, sales and support.
They are as a result of a €0.5m research and development project around a technologically advanced Big Data analytics system it has developed called Magico DARE.
The product helps businesses to maximise the commercial potential of their online presence.
The investment is supported by Enterprise Ireland.
Set up in 2000, the company already has major Irish retailers and brands among its clients including McElhinneys, McGuirks Golf, Conn’s Cameras, Johnstown Garden Centre, McSport.ie and Petworld Direct.
It currently employs 12 staff in software development and analytics.
Paul Montwill, Managing Director of Magico, said that technology choices are important, but more important are the tasks of maximising revenue and profitability.
"For many organisations, their ambition to grow through multiple channels is undermined because they have no single view of inventory or orders across multiple locations and devices. Magico provides an ‘omnichannel’ approach with an integral intelligence engine which aids better decision making," he stated.
This lays the ground for greater scalability and rapid growth, he added.