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Heineken reports surprise decline in beer sales on damp Europe

Heineken sold sold less beer in both eastern and western Europe in the third quarter
Heineken sold sold less beer in both eastern and western Europe in the third quarter

Heineken, the world's third largest brewer, reported lower than expected beer sales in the third quarter as Europeans drank less during a wet summer, but retained its full-year outlook. 

The Dutch brewer makes Europe's best-selling Heineken lager as well as Sol, Tiger and Strongbow cider. 

It said today that said beer sales were barely changed in the three months from July to September with declines in both eastern and western Europe, but increases elsewhere. 

Third quarter consolidated revenue rose 0.2% on a like-for-like basis to €5.10 billion, below the average €5.32 billion forecast in a Reuters poll. 

The company also said that net profit was lower than in the third quarter of 2013. But Heineken repeated it expects full-year margin expansion by more than its annual target of 40 basis points. 

It has also said that volume growth and revenue per hectolitre would be lower in the second half after a solid first six months helped by the soccer World Cup, good weather and deep cost cuts. 

In the third quarter, the brewer suffered lower volumes in western Europe due to an exceptionally wet August, a normally key summer drinking month. 

In eastern Europe, Russian laws on alcohol sales and a weakening economy and competitor price pressure in Poland, added to poor weather. 

Growth was greatest in the Asia-Pacific region, with wide-spread expansion and strong volume increases of its Tiger brand in Vietnam and Malaysia. 

Heineken is the market leader in Europe, responsible for half of group revenue and about a third of its operating profit in the first half, although has significant exposure to Africa, Latin America and Asia. 

The world's top brewers are relying on emerging markets such as Latin America, Asia and Africa for growth amid subdued consumer spending in slowly recovering Europe and limited US expansion.