A new study by Barclays estimates that online shopping is expected to grow by almost a third in the next four years. The study reveals that consumer confidence is improving and people are now starting to shop online in greater numbers. But it also shows the increased level of online shopping is not threatening the High Street.
"People are looking for value and convenience. They are shopping at greater frequency and moving online in greater numbers," Barclays' head of Retail and Wholesale, Richard Lowe stated. As well as electrical and personal devices, the study predicts an upsurge in grocery shopping online.
"'Click and Collect' is really taking off. About a third of all online sales by 2018 will be ordered online and picked up in the store," Richard Lowe explained. "This will be good for the High Street as it will send more people into the town or city to pick up their goods," he added.
Mr Lowe said this was a chance for the retailer to attract the shopper with further sales once they were in the central business district. "It's up to the retailer to make the most of retail theatre. Once they have people on the street, they have the opportunity to make further sales."
Mr Lowe said it was increasingly important for retailers to have a well-developed online presence as this was where the bulk of the sales activity was moving. "It also has to be mobile-enabled. They can also boost it further by linking their presence to social media sites like Facebook and Pinterest," he added.
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