Ryanair, today launched its first pan-European brand advertising campaign in the UK, Spain, Italy and Ireland.

The campaign is across TV, digital, social, press and outdoor media and will run for four weeks.

Today, the airline also announced it would open its fifth German base at Cologne in October 2014.

The new base in Cologne will also offer five new routes to Dublin, London Stansted, Madrid, Riga and Rome Cimpino.

Ryanair will invest over $90m at Cologne Airport, and it expects to deliver over 700,000 customers on an annual basis.

"The state of North Rhein Westfalia is an important part of the European economy and we want to support bringing business travellers to do business, as well as tourists who want to visit a wonderful part of Germany," Kenny Jacobs, Ryanair's Chief Marketing Officer said today.