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ITV sees year ad revenue rising by 2%

ITV says advertising revenue across its channels rose 1% in the nine months to September
ITV says advertising revenue across its channels rose 1% in the nine months to September

Broadcaster ITV said it expected advertising revenues across its channels to rise 2% for the year, reflecting a strong programme schedule in the final quarter.

The company said advertising revenue across its channels rose 1% in the nine months to the end of September, beating its prediction of flat revenues made in July.

Ad revenue rose 8% in October and was forecast to be up 4% in November and up 1% in December.

Total external revenues for the period rose 6% to £1.66 billion, driven by strong growth in its online and pay and Interactive services, as well as its ITV Studios.