Burger King Worldwide, known for its "Whopper" hamburgers, is introducing lower-fat French fries, as consumer groups increase pressure on the food industry to offer healthier alternatives.
The hamburger chain said on its website last night that it had come up with fries containing 40% less fat and 30% fewer calories than those sold by its arch rival McDonald's.
In 2011, the US Federal Trade Commission failed to get food and beverage makers to agree to voluntary guidelines on marketing to children.
Since then, there have been various initiatives by individual companies or business coalitions to reduce calorie sin their products or set a code of conduct on marketing.
