Britain's Vodafone Group has reportedly raised its preliminary offer to buy Germany's largest cable operator, Kabel Deutschland, a day after US media group Liberty Global made a rival bid.
Bloomberg reports that Vodafone told Kabel Deutschland this week that it would be willing to pay €85 a share, compared with its initial offer of €80-82 for the German company.
Vodafone is said to be studying Kabel Deutschland's books before making an official offer, Bloomberg said.
Liberty Global, which owns UPC in Ireland as well as Unity Media, Germany's second biggest cable operator, made an €85 a share offer days after the British mobile company said it was in talks about a deal.
Vodafone's revised offer matches the Liberty Global bid valuing Kabel Deutschland at €7.5 billion.
Vodafone could not be immediately reached for comment.