UPC Ireland chief executive Dana Strong is to become the chief operating officer of Virgin Media.
UPC's parent company Liberty Global will complete its takeover of Virgin Media in the coming days and Ms Strong will take up her position as COO in July.
She will be replaced at UPC Ireland by Magnus Ternsjö, who is currently the managing director of Liberty Global's central European satellite television business.
Dana Strong will retain a role with UPC Ireland as she has been appointed chairman of the company, succeeding the late Shane O'Neill who passed away in February 2012.
UPC recently passed the 1 million customer mark and grew its subscriber base by 11% during 2012.
