Kellogg has formed a joint venture to sell its cereals and snacks in China.
The breakfast giant said the deal will tap Wilmar International's infrastructure and local expertise in China.
Wilmar is a unit of Yihai Kerry Investments.
The US based firm also plans to sell its Pringles chips in China. It acquired Pringles from Procter & Gamble earlier this year.
Kellogg currently gets most of its revenue from North America, where growth in the packaged food industry has been relatively weak.
But like other food companies, Kellogg is increasingly looking to tap rapidly growing middle-class populations in developing markets for growth. Kellogg noted that China is expected to be the largest food and beverage market within the next five years.
The company said that cereal consumption is growing as more people drink milk.
The Pringles acquisition in February catapulted Kellogg to the world's second-biggest salty snack maker, after PepsiCo's Frito-Lay.
