The value of the internet advertising market will more than double here between now and 2016 according to a new report from consultants PwC.
Its annual global entertainment and media outlook, which prices everything in dollars, puts a value of $187m on the Irish internet advertising market over the past year.
But by 2016 it says that will have grown by over 15% per year and will hit $383m.
That would represent 30% of the Irish advertising market says PwC.
And if that prediction holds up, it would make the internet the leading channel for advertisers here.
