Ireland's economy has the potential to grow at more than twice the EU average, according to employers' group IBEC.
IBEC's director general Danny McCoy said businesses should take inspiration from what Ireland achieved 20 years ago.
IBEC's ''Driving Ireland's Recovery'' campaign says that the most effective solution to the country's problems is to outgrow them as we did in the 1990s.
IBEC states that the debt problems of the state and households can be overcome if people get back to work.
''We must switch the narrative from one of austerity to a story of growth and prosperity,'' the campaign urges.
In order to achieve this, the country's export capacity must be expanded, while resources should be redirected to sustainable enterprises and foreign direct investment offerings improved. Access to credit must also be improved, while the Government should maintain a credible medium-term plan to correct the public finances, IBEC says.
''We must switch the narrative from one of austerity to a story of growth and prosperity,'' the campaign urges.
In order to achieve this, the country's export capacity must be expanded, while resources should be redirected to sustainable enterprises and foreign direct investment offerings improved. Access to credit must also be improved, while the Government should maintain a credible medium-term plan to correct the public finances, IBEC says.
