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WPP 53% ahead, but cautious outlook

WPP uncertain but expects positives in 2012
WPP uncertain but expects positives in 2012

Global marketing giant WPP as reported a 53% jump in first-half profits, boosted by strong growth in Asia, Latin America and Britain, despite the uncertain outlook.

Earnings after tax soared to £230.7m from £150.8m a year earlier as revenues increased 6% to £4.7 billion.

'Despite recent uncertainties, these results continue the post-Lehman bounce-back seen in 2010,' WPP said.

The group's net profits had jumped by more than a third in 2010 as the company recovered from the global financial crisis and the spectacular collapse of US investment bank Lehman Brothers.

WPP owns a number of advertising agencies including Ogilvy & Mather, Young & Rubicam, JWT and also Taylor Nelson Sofres, which it bought in 2008. In July, the group snapped up a majority stake in Indian advertiser Mindset for an undisclosed sum.

But WPP also issued a cautious outlook, citing current turmoil on global financial markets which have been gripped in recent weeks by fears of another vicious worldwide recession. 'We still have to see how the latest stock market crisis affects consumer and client thinking and actions,' WPP said.

It added that any impact may not be felt until 2012, as most of its clients plan their budgets by calendar year. WPP also expected a positive impact next year from the London Olympics, US presidential elections and the Euro 2012 football tournament in Poland and Ukraine.