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Sony forecasts return to profit next year

Sony results - Third annual loss in a row
Sony results - Third annual loss in a row

Japanese electronics and entertainment giant Sony today reported its third annual loss in a row after the 11 March quake but forecast a return to the black this year despite a huge online attack.

Sony confirmed that it suffered a net loss of $3.2 billion (259.6 billion yen) in the year to March but forecast a net profit of $976m (80 billion yen) for the fiscal year that ends in March 2012.

The maker of PlayStation consoles and Bravia televisions was forced to close plants in Japan after March's twin disaster battered supply chains and damaged some of its facilities.

Since last month the firm has been targeted in cyber attacks involving the theft of names, passwords and addresses from over 100 million accounts on its PlayStation Network and Sony Online Entertainment services.

In the quarter to March alone, it incurred a 388.8 billion yen net loss mainly due to the impact of the quake-tsunami. The company also cited a 362 billion yen non-cash charge set aside for deferred tax assets.

Sony said operating profit grew to 199.8 billion yen for the year to March from 31.8 billion yen and that it expects a similar operating profit this year.

'Sales are expected to increase year-on-year, despite the negative impact of the earthquake, primarily due to higher sales in LCD televisions and higher sales in semi-conductors,' it added.

On Monday the electronics giant said the impact of the March 11 quake on sales was estimated at 22 billion yen, while it expected to record 12 billion yen in charges related to idled plants and insurance policy previsions.

Sony also expected a 5 billion yen net margin loss associated with a decrease in sales following a post-earthquake drop in consumer demand. Expenses related to repairs, clean-ups and damage caused by the disaster were expected to result in an 11 billion yen impact, it said, although most of this was expected to be offset by insurance.

Sony shut down its PlayStation Network and Qriocity services on April 20 as it was hit by a huge cyber attack, and said it could not rule out that millions of credit card numbers may have been compromised.

The security break led CEO Howard Stringer to apologise in a letter to customers, saying the company was 'working with the FBI and other law enforcement agencies around the world to apprehend those responsible'.

Earlier this week hackers attacked Sony Ericsson's Canadian eShop website, affecting 2,000 users while Sony sites have also been hit in Thailand, Indonesia and Greece.

Sony reiterated today that an estimate that the initial data breach will result in at least a $170m hit in 'currently known costs' to operating profit this financial year in terms of insurance and damages.