New research published today by Visa Europe estimates that €2.96 billion was spent on online purchases by the Irish adult population in 2010.
This is an increase of 39% on the 2009 figures. The research suggests that this increase shows that people believe online shopping offers good value and they are also more confident shopping online.
The average Irish shopper spent €1,550 online last year, according to the research. While flights, holidays, entertainment tickets and books continue to be the most popular items purchased online, clothing and footwear are becoming more popular with Irish consumers.
Consumers are also more inclined to purchase items online that they cannot find in Irish stores. Men spent more online on average (€1,650) compared to women (€1,470).
There has been a notable increase in people's confidence in online shopping over the past twelve months, with 96% of respondents indicating that they are confident that the online retailer they are purchasing from is reputable and 86% aware of what security features to check for on websites.
In addition, there was an improvement in awareness of online consumer rights, with 65% indicating that they knew what they are entitled to.
