US consumer goods group Colgate-Palmolive has agreed to pay around $940m for Sanex, a shower gel and deodorant brand which owner Unilever had been ordered to sell.
The European Commission asked Unilever to divest Sanex for competition reasons after the Anglo-Dutch company acquired it when buying US group Sara Lee's personal care business in 2009.
Sanex had sales of €187m in 2010, largely in Western Europe.
Also today, Unilever agreed to buy Colgate's laundry detergent brands in Colombia, such as Fab, Lavomatic and Vel, for $215m.
