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ESB rebranding could cost €8m

Eamon Ryan - ESB rebranding could cost €8m
Eamon Ryan - ESB rebranding could cost €8m

Minister for Communications Eamon Ryan has said the estimated cost of rebranding the ESB will be €6m-€8m.

Eamon Ryan gave the figure in the Dail today amid calls from the Labour Party to have plans to rebrand ESB and Bord Gais scrapped.

Labour Party spokesperson Liz McManus said the exercise was costly, had no justification and was totally unacceptable.

The minister said the ESB's rebranding will happen in a cost-effective way and said there was timescale for which Bord Gais will make its changes.

The cost rebranding of Bord Gais has been put at €40m.

Mr Ryan also revealed that the cost of the consultants report investigating the implications of leaving some rugby matches free to air on TV is running at €73,000.

The report will be with his department shortly, the minister said.

Labour TD Liz McManus criticised the delay, saying the minister had said it'd be ready in early autumn.