75% of companies who are using the Love Irish Food member brand say sales of their products have increased since becoming a member of the initiative established one year ago.
Love Irish Food is an independent organisation established by the food and drink industry to promote Irish manufactured brands to consumers. Since it was launched in September 2009 it has almost tripled its membership base from 29 to 77 Irish brands.
The Love Irish Food symbol now features prominently on the packaging of many iconic Irish food and drinks.
Love Irish Food tracking research, conducted by BMR, indicates that consumer purchase intent doubles upon the presence of the Love Irish Food symbol. In addition, 76% of shoppers actively seek out an Irish made alternative.
63% of participating companies witnessed a sales increase of up to 5%, while 21% saw sales increase by between 5-10%.
