British department store chain John Lewis today said it sold a television every 30 seconds last week as viewers geared up for the World Cup.
The company saw a 36.4% rise in TV sales year-on-year ahead of the football extravaganza, which kicks off in South Africa next week.
The demand helped drive sales up almost 25% across the wider group, with the performance also aided by comparisons with half-term holidays a year ago.
It saw buoyant sales of children's World Cup T-shirts, while football fever has also gripped the Waitrose supermarket chain owned by John Lewis.
Waitrose's total sales last week were up 12.4% on last year, with many shoppers showing support for South African products. Wines from the host nation shot up 62% on the previous year, while South African themed barbecue products were also in demand.
