Patriotism is irrelevant where value for money is concerned, an online survey has found.
89% of 1,000 people surveyed said patriotism is irrelevant, and nearly half (46%) said they planned to shop in the North before Christmas, the new survey by Empathy Research - a division of Pigsback.com - found.
93% believe that the government should take responsibility for the inflated euro against sterling rate that is offered by many UK retailers. Only 7% believe the reason that it is more expensive to run a business in the Republic.
Over half agree people should spend more wisely in Irish owned stores to restore the economy.
When asked about items that were generally perceived as cheaper in the UK, the list was topped by alcohol and clothes from high street retailers.
Ikea and Asda came out on top for savings, with Tesco and Argos identified as the worst inflation offenders.
