C&C has appointed John Dunsmore as its new chief executive officer. He replaces Maurice Pratt, who announced his resignation last month.
Shares in the company jumped 26% after the news.
Mr Dunsmore was previously CEO at Scottish & Newcastle brewery, which was taken over by a Heineken/Carlsberg consortium earlier this year.
Mr Dunsmore brings with him two other senior S&N management members to C&C. Stephen Glancey will become the company's new chief operating officer and Kenny Neison joins as strategy director.
Both Mr Dunsmore and Mr Glancey have joined the board of C&C with immediate effect.
C&C says the remuneration package of the three men will include a high element of share-based incentive. The scheme to facilitate this involves the issue of up to 16 million new shares at a price of €1.15, a 10% initial capital contribution from participants and a market performance vesting condition.
The company said that an EGM will be convened as soon as practicable to seek shareholder approval for the scheme.
After holding the position of CEO for seven years, Maurice Pratt told the C&C board last month he was quitting because the strategy he had followed over the past two years had not met expectations.
C&C shares closed up 19% at €1.37 in Dublin this afternoon - a gain of 22 cent.
