Tesco Ireland has launched a new look, low cost product range which is designed to bring new competition for shoppers.
The move is part of a €100m price cutting programme that will see Tesco stores refitted with a designated black and amber 'cash savers' area. This new brand will include every day grocery products such as meat, vegetables, bread and poultry.
Tesco says it has also cut the price of 3,000 other grocery products as part of its drive to pass on the current sterling exchange rate benefits to customers. Another 2,000 prices will be reduced over the next two to three months.
'This move will give consumers the products that they are looking for in these tougher times,' commented Tesco Ireland CEO Tony Keohane. 'The new range and price cuts are on all products that matter most to people,' he added.
