Hibernian says its total life and pension sales grew last year by 28% to €359.5m. This figure is the standard industry measure of sales known as annual premium equivalent.
Pension sales rose by 47% to €645.7m, helped by the launch of new funds. Last year was the first full year of business since Hibernian merged with AIB's Ark Life business.
Earlier, Hibernian's parent company Aviva said sales generated through bank branches under the Ark Life merger rose by 46%, while sales through brokers rose by 26%.
Aviva said its total worldwide sales last year were up 25% to £38.6 billion, with UK sales up 6% to £14.4 billion.