Richard Branson's airline Virgin Atlantic has launched a three-year plan to attract more business passengers.
Virgin wants to increase the number of executives travelling on the airline by at least 10% over the next year.
The carrier also announced plans to improve services for its premium economy and economy passengers who could be getting bigger and more comfortable seats.
The plan was announced on the day Virgin began a new service between Heathrow and Dubai in the United Arab Emirates.
The Virgin plans include improving the check-in facilities at Heathrow and an extension of facilities for business passengers.
Virgin is competing on the Dubai route with British Airways and Emirates Airlines. Dubai is now second only to New York as the most popular long-haul destination for carriers using Heathrow.
