LBM, the UK's largest privately-owned direct marketing company, is setting up a new contact centre in West Belfast which is expected to create hundreds of jobs.
The North's development agency Invest NI said the project would create 300 new jobs in the 'short to medium term' and potentially up to 750 jobs.
It is expected to generate over €73m in wages and salaries over the next five years. The company is setting up in the Springvale Business Park, an area targeted for jobs by Invest NI.
'We plan to use our new Belfast operation to support new business development in Northern Ireland and the Republic of Ireland as well as servicing our expanding client base,' said LBM's Ben Dixon.